Welcome to Design Corporate Identity for a Zoopark. This is one of the Playlists in the Design of Graphic Product series.
Now you will enter into the definition of a visual identity of a Zoopark. The Corporate Identity is the combination of color schemes, designs, words, etc., that a firm employs to make a visual statement about itself and to communicate its branding philosophy.
Example from an iconic designer:
In general, this amounts to a corporate title, logo (logotype and/or logogram), and a set of corporate guidelines to govern how the identity is applied colour palettes, typefaces, page layouts, fonts, and others.
Throughout this Playlist, you will learn everything you need to use in your workflow for the creation of a graphic product.